WHY ARE DIGITAL BILLBOARDS BETTER?

Digital OOH Billboards are the Best Choice for Marketing to Commuters

 

Digital OOH

Much Easier to Change Messages. Run Multiple Ads

No Production Fees

Run For Shorter Terms

Digital Screens Are Much More Captivating

Brighter Colors, More Options for Advertisers

vs

Static OOH

Not Easily Affordable to Change Ads

Production Fee for the Print and Installation

Ads Tend to Get Stale After Being Up So Long, People Stop Looking At It

Longer Advertising Commitments

Digital OOH vs. Consumers

  • Local data shows that 93% of the population commutes to work, and digital billboards allow advertisers to reach consumers on a daily basis

  • Consumers are highly focused while driving, making them very receptive to all digital billboard campaigns

  • With digital, there is ultimate messaging flexibility to target specific demographics at specific times of day

  • Live-stream information is possible through Digital OOH, allowing RSS feeds to keep signs up-to-date with news, weather, sports, and social media

  • Digital means dynamic, so advertisers can easily make changes to ads to address the needs of the consumers

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Tailored Ads For Any Business!

  • 71% of Americans consciously look at billboard messages while driving

  • 37% report looking at an outdoor ad each or most of the time they pass one

  • 58% learned about an event or restaurant they later attended

  • 56% of Americans mentioned a billboard they found interesting or funny in conversation

  • 26% noted a phone number written on a billboard and 28% noted a website address written on a billboard

Billboards vs Radio

While you may be able to say more in a radio ad, it’s not as easy to track if it reached someone when compared to a billboard. If you evaluate the cost per person reached, billboard is typically less expensive.

Billboards vs Online Ads

While you may be able to closely target an audience with an online ad, studies have shown that audience still needs to be aware of your brand outside of an online ad to grow trust. Pairing online ads with billboards is becoming more and more popular.

Billboards vs Television Ads

Television Ads are usually out of budget for most smaller to medium size companies. However, billboards can be utilized in a variety of cost effective ways and are a great way to target your customers. In fact, Billboards are 80% cheaper than TV ads.

Billboards vs Newspaper Ads

Not only have Newspapers been in decline since the early 2000’s, Newspapers are primarily used today to advertise to an older demographic. While it may be good for that, anything else may be a waste of advertising dollars. Digital Billboards can be updated instantaneously, unlike the obsolete printing press.

Digital Billboards Never Miss!

Our Digital Billboards provide advertisers an effective stage while remaining in control of ad placement. When executed properly, Ads can connect to the consumers on the road. Rex Media Billboards will help you showcase captivating ads with an attractive call to action. No matter what business you’re in, the benefits of OOH advertising can help you reach more consumers and drive increased revenue for your bottom line!

WHY DIGITAL OOH BILLBOARDS?

Source: www.Embedsignage.com