Digital OOH Billboards are the Best Choice for Marketing to Commuters
Radio reaches ears, but you can't tune out a billboard. While radio ad production alone can cost $2,000+, digital billboard campaigns carry zero production fees. With a CPM of $3–$10, billboards are up to 50% cheaper per thousand impressions than radio advertising.
Online ads get blocked, skipped, or scrolled past — up to 40% of users run ad blockers. Billboards have a CPM of $3–$10 while premium digital video and social platforms average $6–$12 CPM with no guarantee of attention. Every billboard impression is real — it cannot be blocked or skipped.
Broadcast TV CPM hit $43+ per thousand impressions in 2025, while cable sits at $20+. Billboard CPM averages just $3–$10. Plus, TV ads get skipped on DVR and streaming. Billboards are up to 85% cheaper per impression than broadcast TV — with zero skip buttons.
National print magazine CPM exceeds $1,300 — and newspaper circulation has fallen over 70% since 2000. Billboards deliver a $3–$10 CPM to a growing commuter audience, 365 days a year. Billboards reach more people per dollar than any print publication — at a fraction of the cost.
The numbers don't lie. DOOH is the fastest-growing advertising format in the world — and it's only accelerating.
Sources: eMarketer OOH Forecast · Fortune Business Insights · Guideline Media Report 2026
Our Digital Billboards provide advertisers an effective stage while remaining in control of ad placement. When executed properly, ads connect to the consumers on the road. No matter what business you're in, OOH advertising can help you reach more consumers and drive increased revenue.
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