Rex Media
Digital Media Packet

Everything you need to make your advertising decision. Billboard specs, audience data, traffic counts, CPM comparisons, and ad submission guidelines — all in one place.

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0
Daily Vehicle
Impressions
0
North & South
Billboard Faces
0
Sign Dimensions
(Each Face)
0
Minimum Ad
Loop Duration
Location & Display Specifications

Billboard Overview

Address
3101 Rosemead Blvd.
El Monte, CA 91731
Billboard Faces
2 Digital Faces
North-Facing & South-Facing
Display Dimensions
14′ × 48′
Each face (672 sq ft total per face)
Daily Traffic
100,000+
Vehicles per day on Rosemead Blvd.
Visibility Range
2,000 Linear Ft
Unobstructed line-of-sight
Display Technology
Watchfire LED
Premium full-color digital display
Operating Hours
24 / 7
Year-round, all weather conditions
Nearest Freeway
I-10 (0.3 mi S)
180,000+ vehicles per day
Market
Greater LA
San Gabriel Valley / SGV Corridor
AADT Traffic Data

Nearby Road Traffic Counts

Road / Corridor Relation to Billboard Vehicles Per Day Volume
Rosemead Blvd. Billboard Corridor (Direct) 100,000+
I-10 Freeway 0.3 miles South 180,000+
Valley Blvd. Adjacent Cross-Street 28,000+
Garvey Ave. Parallel Corridor (~0.5 mi N) 22,000+

Source: Caltrans AADT data & independent traffic studies. vpd = vehicles per day (Annual Average Daily Traffic).

Cost Efficiency

CPM Comparison by Medium

Digital Billboard (Rex Media)
$3–$10
per 1,000 impressions
Cannot be skipped or blocked. 24/7 exposure. Zero production fees.
Online Display Ads
$6–$12
per 1,000 impressions
40%+ users run ad blockers. Attention not guaranteed.
Radio Advertising
$10–$20
per 1,000 impressions
$2,000+ production cost. Audience tunes out or changes station.
Television (Local)
$15–$35
per 1,000 impressions
High production costs. DVR skipping. Fragmented viewership.

CPM ranges are industry estimates. Billboard CPM reflects daily impression counts at 100,000+ vpd with 4-week minimum campaigns.

Creative Requirements

Ad Submission Specifications

Digital File Requirements

  • Accepted FormatsJPEG, PNG, GIF, MP4
  • Pixel Dimensions672 × 336 px (min)
  • Resolution72 DPI (screen)
  • File Size (Static)Max 15 MB
  • File Size (Video)Max 50 MB
  • Color ModeRGB
  • Recommended Color ProfilesRGB IEC61966-2.1

Campaign Settings

  • Minimum Loop Duration8 seconds
  • Spots Per LoopUp to 8 advertisers
  • Minimum Campaign Length2 Weeks
  • Ad Change FrequencyFlexible (no fees)
  • Dayparting AvailableYes (AM / PM / 24hr)
  • Rush Turnaround48 hours
  • Creative AssistanceAvailable (contact us)

Design Best Practices

  • Max Words Recommended7 Words or Fewer
  • Minimum Font Size2.5" at full size
  • Safe Zone (all edges)5% bleed margin
  • High ContrastRequired for readability
  • QR CodesAllowed (minimum 3" sq)
  • LogosHigh-resolution required

Submission & Approval

  • Submit Files ToSales@RexMediaUsa.com
  • Approval Turnaround1 Business Day
  • Revision RoundsUnlimited
  • Content ReviewRequired (standard OOH rules)
  • Proof of PostingPhoto provided
  • Campaign ReportsAvailable on request
Audience Profile

Who Sees Your Ad

Primary Market
San Gabriel Valley
Dense suburban commuter corridor
Market Population (10-mi radius)
2.3 Million+
Greater SGV & East LA Basin
Avg. Household Income
$72,000+
SGV corridor median HHI
Primary Commute Mode
87% Drive
Of working-age adults in area
Key Demographics
25–54
Core working-age commuters
Nearby Major Employers
10,000+ Businesses
Within 5-mile radius

Ready to Reserve Your Spot?

Advertising rates are competitive, flexible, and based on campaign length and daypart. Contact our team for a custom quote within one business day.

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